Sunday, August 9, 2009

The Tipping Point

In the book, The Tipping Point, Malcolm Gladwell, says this, “The tipping point is that magic moment when an idea, trend, or social behaviour crosses a threshold, tips, and spreads like wildfire. That’s what I’ve been dreaming about for the past year and a half.

I’m in a network marketing company that sells some really good nutritional supplements. I’ve been in the company for 2 years but didn’t understand network marketing at all when I got in.

Then one day it hit me. This thing I’m in could make a significant difference in the lives of children who simply do not get basic nutrition.

Iron deficiency, the most common form of malnutrition, affects 180 million children under age four. 684,000 child deaths worldwide could be prevented by increasing access to vitamin A and Zinc.

My company makes a great multi-vitamin/mineral that could help these children. Based on a simple business model of exponential growth, 10 million children could receive these multivitamin/minerals in 20 weeks.

How is this done? There are only 3 steps.

STEP 1 Spend $100 a month to purchase 5 bottles of these vitamins and send them wherever they desire. (or ask me where to send them)

STEP 2 Get 2 more people to do the same thing this week.

STEP 3 Help them get their 2 people in the following week. To keep things going each person simply needs to get 2 more people involved. Doubling the number of new people from the previous week.

This model is now reproducible through others and is like a perpetual motion machine. You continue to spend $100 a month but don’t need to recruit anymore people. (unless you want to) You have started the ball rolling and from then are in a business leveraging other people’s time for your financial benefit.

You also have the satisfaction of knowing that more children are being helped than you could have personally helped in a lifetime. If this happened steadily for 20 weeks, 10 million children would receive their vitamins.

This model is sustainable because it is based on business rather than donations.

Why is it sustainable? As soon as a person gets 2 people who get 2 people. 6 in total. The commission for the first person is $100. From then on the commissions grow exponentially. Everyone wins, even the person just starting because they have helped 5 kids immediately.

As it sits right now, the business plan is legit, the need is real, the answer is simple. I’m simply anticipating the tipping point when people catch this idea on mass.

Is there a lot of money to be made through this model? Yes. And the more you make, the more children are helped.

Maybe you’ll take some of the profits and drill water wells or some other humanitarian endeavour. That’s completely up to you.I'm looking forward to you joining me and being part of this dynamic tipping point.

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